If you’re a small business owner or part of a small marketing team, you know the struggle. You’re trying to build a media presence, but juggling multiple media accounts feels overwhelming, and media manager software is too expensive. Fortunately, a variety of media management and social media management tools can help streamline your workflow, making it easier to stay on top of content, outreach, and analytics without breaking the bank.
Whether you’re managing press coverage, PR outreach, or social media marketing, the right media manager software can simplify the process.
Choosing the Right Media Management Tool
The best media management solution is one that works, regardless of your team size. You want software to handle posts, scheduling, and analytics in one place. Think of a program like this for your brand mentions, too.
Features of a Good Media Management Tool
Consider features that simplify getting social media post approvals. Look for options that let team members work together without constant back-and-forth emails. It also has to track social performance. Consider solutions with content calendars to help schedule posts. Some examples are Buffer, Hootsuite, Zoho Social, and Sprout Social. There are many out there. A quick Google Search will help you find them.
Here are some things to consider when assessing the best tool:
- How many social channels on the free vs. paid version?
- Does it include social listening?
- Can I add and manage my assets?
- Is there a content calendar and post scheduler?
- Does it offer media monitoring or connect me with journalists?
- Can I route content for approval by other team members?
Finding Media Manager Software on a Budget
Several tools offer free trials, which gives a great opportunity. It’s a risk-free way to test if a platform meets your needs.
Some, like Buffer, have a “free forever” plan for up to 3 media channels. The right social media management software will scale with you. Don’t worry if it has limited features to start with.
Considering Platforms and Features
Media management and social media management solutions are all different. For example, a media manager looking to enhance influencer marketing efforts might need a different tool. Look for features to help manage all facets of social media, PR, and more, all in one easy-to-use interface.
Some examples include Tailwind for Pinterest, or Oktopost for B2B marketing.
Understanding App Integrations for Media Marketing
When running campaigns, app integrations matter a lot. Look beyond basic functions to improve your social media presence.
The capability of programs such as HubSpot becomes very important. Your tech stack matters and how well those all integrate with each other. Integrating your CRM into a social media solution allows for maximum visibility.
Advanced Reporting Solutions for Existing Content
A good manager software provides information beyond basic metrics. It reveals how your audience interacts with your media content. Look for tools that offer insights, social media analytics, and media monitoring so you can focus on growing your audiences.
Team Collaboration Tools to Speed up Approvals
If you have a team, find a solution that helps you collaborate. For example, SocialPilot supports many approval process structures. It uses workflows, can handle sending performance reports, and manages multiple social media accounts.
AI Assistant Features to Simplify Work
AI assistants support your process, giving you new ideas for repurposing content. AI can adjust the tone for you too and track social media for relevant conversations. This adds a social media automation aspect that many social media managers enjoy.
Both Buffer and Hootsuite have an AI feature. Both assistants also speed up workflows by assisting in content creation.
Think of ways AI simplifies many steps, like generating hashtags and responding to posts. This is to provide first drafts of responses for various types of user comments, including the angry kind. AI assists can also repurpose existing content into fresh social media posts.
Conclusion
Finding the correct media manager software is important to making your online presence matter. Pick media management tools aligned with the goals you have and make those tools serve that function.
Think beyond just scheduling and consider long-term audience growth. Use the social media reporting features for data tracking. Utilize any available team collaboration features to select a media management software solution wisely.
